Business Basics

How To Start Your Own Tutoring, Lessons, or Coaching Business

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Course with Jennifer Donaldson,
founder and educator at Tailor Joy LLC

Wonder what it would be like to work for yourself?

Are you missing out on the freedom that comes from setting your own hours and making income in the pockets of time you choose?

Are you missing out on the joy that comes from working one on one with students or clients? 

Are you wondering if you can make tutoring or coaching your second job or even quit your full-time job and just do what you love?

Are you tutoring one or two students now but want to take it to the next level?

Do you want to work from home or remotely anywhere in the world?

What if I told you that you could be set up to work in just a few weeks? Business Basics can get you there! 

Build your own business, set your own hours, and work a job you love! Many people fail at starting their own business because they don’t care to invest the time and work it takes to set it up well. Many are scared they don’t have the business skills necessary to start a business. Sound familiar? It isn’t as complicated as you think, especially if you have a plan. Business Basics – How to Start Your Own Tutoring Business walks you through the key steps to building your own business. (Check out the testimonials below to see what others are saying, too! They had these same challenges!)

Want to know how many steps it takes to build your own business? Over 200 big and little steps! Want a checklist to streamline the process and keep track of what you’ve completed? I’ve got a customizable one for you! 

 How long does it take? The course can be completed in a day (but I recommend spreading it across a few days so you can think through your action steps). In most areas, it just takes a few weeks to process the business paperwork to form a business. 

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From start to finish, you will learn how to set up and grow a successful tutoring business that brings you joy and freedom.

Business Basics is an online course with a step-by-step checklist to keep you on track and moving forward. This course has 12 lessons with action steps, a detailed checklist, customizable forms, and a ready-to-use Asana project template.

Haven’t used Asana? Don’t worry! It’s free and easy to use or you can use the pdf checklist.

Many free generic checklists are available on how to start a business, but there are not many step-by-step tutorials on how to start a private tutoring, lessons, or coaching business that lay out all the systems and strategies you want to consider using. Join this course and this fast-growing occupation. The need for private tutors and lessons has become more important than ever to personalize learning and help students be successful in and out of the classroom. 

In the course Business Basics – How to Start Your Own Tutoring Business:

I lay out key tasks to starting your business with tips and systems along the way. You get a behind-the-scenes look at my own tutoring business and learn from my years in and out of the classroom.

You have action steps for each area where you customize your own business plan.

The master checklist keeps you on track. The simple templates help you craft your business plan, your sales pitch, and more. 

Each resource is customizable to your business and applicable to tutoring, lessons, or coaching businesses.

What do I get with the course?

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Immediate access to 12 short online lessons with 4-9 action steps per lesson to help you set up and grow a successful business that's personalized just for you

(value $900)
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Ready-to-use Asana template with over 200 big and little steps to keep you on track (or a pdf version if you prefer) saving you many hours and countless sticky notes

(value $50)
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Course workbook pdf, Simple Business Plan template, Simple Pitch Template, Client Forms (customizable), Simple Business Health Check Up template, and more

(value $150)
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Mini coaching session*, Personalized Business Plan suggestions*, Session Plan template (customizable), and a 30 Day Marketing Challenges to help you grow your new business
*2023 guarantees

(value $100)

Total Value $1,200 but you can get all this

for only $399

What will I learn?

Lesson 1: Introduction

Before we start the course, I outline the content, show the lesson format, and give you access to the course material. You are set up for success right from the start!

Lesson 2: Why Start a Tutoring Business

We look at the reasons to start your own business and the joy and freedom that comes with it. Everyone is capable of tutoring something, let’s figure out what your expertise is!

Lesson 3: Set Up to Tutor 

From physical space to subject expertise, you learn the steps to set up your tutoring space whether you plan to tutor in person or online.

Lesson 4: Set Up a Business – Internal

An overview of the important steps to setting up a business including requirements, start-up costs, choosing a name, and writing a mission statement. Checklists and templates included.

Lesson 5: Set Up a Business – External 

An overview of the important steps to setting up a business on the client side including scheduling, client management, and professionalism.

Lesson 6: Branding Development 

This is the fun part! Design a logo and choose a look for your new business! Do the work yourself or hire a graphic designer to help.

Lesson 7: Set Up a Website 

Learn about setting up your website or business page from the easy versions to the totally customizable. If you don’t know what SEO is, you will learn!

Lesson 8: Marketing 

From considering what type of clients you want, to advertising, to building an email list, I walk you through marketing strategies to help build and grow your business.

Lesson 9: Financial Accounting 

I share with you the billing and bookkeeping strategies I have used over the years with tips for setting up the financial side of your business.

Lesson 10: Session Plans 

Having a session plan makes tutoring so much easier. In this lesson you get many customizable ideas for remediation, extending learning, and building rapport with your clients.

Lesson 11: Forms and Templates 

Create forms and templates for your new business with explanations on how to use them and how to customize them to fit your business needs.

Lesson 12: What Happens Next 

You are almost there! This lesson helps you make a plan and set a launch date. Plus learn about business health checkups to grow your business and celebrate milestones.

Why Purchase These Courses?

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Affordable Prices

Learn new skills and valuable content through well organized classes that are worth the investment of your time and money.

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Trusted Knowledge

Created by a certified teacher with almost 30 years of experience as a teacher, tutor, and educational writer.

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Anytime, Anywhere

Digital learning is compatible with any schedule, and available anywhere you have an internet connection.

Why Should You Purchase this Course?

You’ve dreamed about starting your own business and the freedom it brings. You have been tutoring but you want to take it to the next level. You’ve worried about all the steps it takes to start your own business. You want a checklist to keep you on track with all the big and little tasks.

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Why Shouldn't You Purchase this Course?

You are looking to avoid hard work. You are looking to get rich quick and think this might be the answer. You do not care about being professional or building a good reputation. You hate talking one on one with people or helping them problem solve.

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I am Jennifer Donaldson.

With almost 30 years of teaching and tutoring expertise, I have taught in traditional classrooms, at kitchen tables, summer camps, online, and even at schools without electricity. As a certified teacher, I currently can be found tutoring virtually from my home in Apex, North Carolina and creating new educational tools and courses while caregiving for my mom who lives with us. Working online also allows for trips to visit family who live out of town and adventures across the globe. 

With the growing need to learn online being present everywhere, it is my mission to provide students and adults with the skills to master educational challenges, add tools to their current resources, and even start their own tutoring or coaching business. May you smile more and sigh less! 

What they are saying...

"Without this course, it would have taken me many, many hours just to think about all of the components to starting a business, much less to complete them! This course was hands-on, practical, and offers all the tools you need to start your own tutoring or coaching business. All of the material included in the Business Basics course, from videos to checklists, will aid you in the process of starting your own small business. Jennifer has spent lots of time and energy learning all that goes into starting a tutoring business and has compiled all of that information in an organized, easy-to-follow 12-module course. I would recommend this course to anyone who has thought about the possibility of tutoring or coaching, whether you just want to explore the idea, or you are ready to start your business."
teacher and mom
"Jennifer’s Business Basics Course was the exact tool I needed to help me finally launch my health coach business. For several years I was in the contemplation stage of wanting to start this coaching business and I was overwhelmed by the myriad of tasks needed to begin. Jennifer met with me regularly to give me the confidence and tools necessary to accomplish one task at a time. This course helped me organize my time and resources. As I accomplished one task at a time I gained the confidence needed to finally open my health coach business! This course is not just for those considering a tutoring business, but covers pertinent information and skills needed for launching a business of any type. I highly recommend Business Basics to anyone who wants to start a business and is struggling with where to begin."
Health Coach
"When my family suggested I open my own business tutoring students I thought they were crazy. I didn’t know the first thing about starting a business let alone marketing it. However, as I completed each of the Business Basics step-by-step modules the process seemed straightforward as each topic built on the previous one. Every question I had was answered before I could even ask it. It was obvious Jennifer brings years of experience to this topic and she opened up an opportunity for me that I thought would never be possible. By the end of the course I felt I had all the tools I needed to start and run a successful business. If I can do this then anyone can!"
homeschool mom of 8


Is this course right for me?

This course is perfect for those who want to start their own tutoring, lessons, or coaching business even if you have no past experience teaching. 

How long do I have access to the course content?

One year for the online content and forever for the downloaded materials and checklists.

When the does the course start and finish?

The course is self paced and immediately available after purchase. Each lesson takes about 15-30 minutes plus the action steps that you do on your own time. 

What if I am not a teacher? Can I still tutor?

Absolutely! Everyone can teach or tutor something. This course helps you narrow your subject expertise (lesson 3) and walks you through planning out an hour long session (lesson 10).

How long will it take me to start my own business?

That depends on you and your situation. Staying organized and putting in the work necessary to start your business depends also on how motivated you are to get it up and running and how much time you are willing to commit to doing that.  

Do I have to use Asana? Is it easy?

Asana is an online work management program that’s super easy to use. You don’t have to use it, but it’s a total game changer! Did I mention it’s free?

Do I have to have a brand logo and a website to start a tutoring business? 

No you do not, but you will be more professional and organized if you do! Lessons 6 and 7 will help with that!

Can I get a refund?

No. Due to the digital nature of the program and immediate access, we are unable to offer refunds. We are more than happy to answer questions prior to purchase. Just email us at

There has never been a better time to start your own tutoring, lessons, or coaching business!

Imagine the joy and freedom owning your own business can bring!

Enroll now in Business Basics and get started building something you love!

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Still have questions? Email me at and I will help you decide if this course is right for you.